Ensuring high email deliverability for Titan Mail accounts

Maintaining a good reputation for mail servers is crucial for ensuring high deliverability of email messages. Titan Mail works continually to ensure that its servers are not used for abuse or spam that could harm server reputation and impact customer accounts.

The following sections explain some of the ways that Titan Mail helps maintain high email deliverability.

Abuse Reporting Format (ARF) complaints

The Abuse Reporting Format (ARF) is a standard format for generic spam reports that mailbox providers use to submit complaints to other mailbox providers, email service providers, bulk mailers, and subscribers.

ARF complaints hurt your reputation, which affects email deliverability. When there are multiple ARF complaints, Titan Mail may be regarded as a spammer by anti-spam organizations and inbox providers, which impacts sender reputation.

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Important

Titan Mail sends an email to the sender for each ARF complaint it receives. If five (5) or more ARF complaints are received in a 30-day period, the user's email account is suspended automatically.

Reducing the number of emails marked as spam

Here are a few techniques you can use to help reduce the number of messages marked as spam:

• Maximize meaningful engagement with your emails.
• Only send messages to contacts who want to receive them.
• Make sure your account's DNS configuration is correct. This ensures that messages are signed with the correct domain and IP address.

By paying attention to DNS configuration, avoiding spam triggers in subject lines and email bodies, and following up appropriately and in a timely manner, you are more likely to preserve your sender reputation and prevent your IP address and domain from being blacklisted.

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Note

• For more information about ARF reports, please go to Titan Email's Feedback received through ARF reports.
• For more information about how to help ensure deliverability for your messages, please go to Titan Email's Best Practices to Improve Email Deliverability.

Bounceback messages

Bouncebacks occur when a message fails to reach a recipient’s inbox. In this case, your email service provider sends you a bounceback message about the failed delivery with additional technical details.

Bouncebacks occur when:

• A recipient email address does not exist or is invalid.
• The recipient email address contains a typographical error (for example, [email protected] instead of [email protected]).

Reducing the number of bounceback messages

Here are a few techniques you can use to help reduce the number of bounceback messages:

• Ensure your recipient lists are current and accurate. Old contact lists can cause a lot of bounces due to non-existent or invalid email addresses.
• Never buy an email list. You have no way of knowing if the email addresses were collected properly.
• Correct any obvious spelling mistakes in recipient email addresses. For example, misspelling the name of the mailbox provider (Gmial instead of Gmail).

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Note

• There are limits on the number of bounceback messages allowed for an account. For more information about these limits, please go to Titan Email's Email Bounce Back.
• For more information about how to help ensure deliverability for your messages, please go to Titan Email's Best Practices to Improve Email Deliverability.